NBA 2K HQ, a new mobile companion app with a full MyPlayer Builder, launches August 21, five days ahead of NBA 2K27's new Early Access date.

The new AI-powered technology allows fans to watch live games from a player’s vantage point. Official release LOS ANGELES – At the 26th NBA All-Star Technology Summit at YouTube Theater in Los Angeles ...

The NBA is turning its attention to Southeast Asia following the New York Knicks’ dramatic Championship run. NBA fans in Southeast Asia have increased by 15% in the span of three years. The league has ...